Our Cow

G’day, Dave & Bianca here.

Our mission is something really important to us, it’s what gets us out of bed in the morning and drives us to make a difference in the meat and livestock industry.

Our Cow is redefining the future of food farming in Australia. We provide a transparent link between farmers and consumers and have created a stable market for farmers to sell directly to consumers fetching a premium price for their product. 

Our Cow is providing stability to farming families while providing the convenience, quality, and flexibility of online shopping and home delivery through our unique subscription to families all across Australia.

When we first started selling some of our own beef online in March 2019, it was the height of the worst drought in Australia’s history. We did not imagine that only two short years later, we would have returned almost $5,000,000 directly to the pockets of the farmers who bore the brunt of the tough drought times.

We also never imagined that Our Cow would have a team of amazing staff and a community of members who are passionate about eating better meat and knowing where their food comes from.

So, where to next? These are the questions that we ask ourselves…

• What if we could have hundreds of thousands of people in the Exclusive Eaters Club?
• How many farmers would that secure a future for?
• What positive impact would this have on our environment?
• What if over a million people choose to eat meat that wasn’t industrially farmed?
• What if over a million people ate meat that was grass fed on farms sequestering carbon?
• How many animals could Our Cow help to live in better conditions?
• How many farmers would move their farms away from conventional farming methods, to move towards more sustainable farming practices?

Achieving the above is what drives us to continue to grow Our Cow. It has never been about just us – it was and always will be about supporting farmers, the environment and the local Australian economy.

Our Cow exists to make a change in the food system and to have a positive impact on the world with what we are doing.

This is our mission and we are so grateful to have so many members of the Exclusive Eaters Club to help us achieve this.

We needed to do something different.

It was during these challenging times we saw how strong the support for farmers and rural communities is, we had a vision to create an everlasting connection between farmers and the people who purchase their food. This is the driving force and inspiration of Our Cow from its early beginnings to today.

Our mission was simple.

To secure ourselves a stable and consistent market for our livestock, offer the same for other farmers and give people in the city an opportunity to support farmers everyday through their food choices. We wanted to connect consumers to where their food comes from, tell the positive stories of agriculture and deliver the very best grass fed and organic meat to the dinner table of fellow Aussie Families

We started with just beef, now we offer it all...

We work with farmers in all areas of agriculture, and we now proudly deliver grass fed beef, organic chicken, free range pork and grass fed lamb, with the hopes to expand our offering even further in the future.

As the demand for traceability and good quality meat grew, so did our farmer base.

Starting Our Cow was always much bigger than us, we wanted to help farmers all across the country get a fair price for their livestock and connect them to where their food goes. Rarely as a farmer do you know where your produce ends up and it's extremely rewarding to know a family just like yours, in your own country is sitting down and enjoying the fruits of your labour.

We're changing the industry, one delicious steak at a time.

Every day, more and more farmers are choosing to farm in a way that positively impacts their environment and consumers are choosing to source their food from ethical, sustainable and environmentally friendly farmers. We know with more people choosing to eat better meat, the more positive impact we will have on our climate and our industry into the future.